Tourism enterprises from around Ireland, including the McWilliam Park Hotel in Claremorris and Belleek Castle Hotel in Ballina, travelled to London to take part in this year’s Flavours of Ireland.
The B2B tourism workshop, organised by Tourism Ireland, saw 100 representatives of the top GB-based inbound tour operators come together to do business with 41 Irish tourism organisations.
David Glynn, McWilliam Park Hotel, Claremorris, and Paul Doran and Maya Nikolaeva, both Belleek Castle Hotel, Ballina, flew the Mayo flag at the London event.
Flavours of Ireland is an annual event attended by representatives of top tour operators like China Holidays, Miki Travel, Insight Vacations and JAC Travel Ltd.
It was also a fantastic opportunity to introduce the Wild Atlantic Way – Ireland’s first long-distance touring route stretching all the way from Donegal to Cork – to the influential tour operators attending. The route will comprise a central spine, together with a series of loops and spurs off it, to encourage people to explore all that the west coast has to offer.
Jim Paul, Tourism Ireland’s head of Australia & Developing Markets, said: “Our Flavours of Ireland event was also a wonderful opportunity to highlight the Wild Atlantic Way. We believe this exciting new tourism experience has great potential, offer visitors from new and emerging tourism markets a wonderful opportunity to discover the west coast.”