A group of international adventure tour operators has given Erris their seal of approval as one of the best places in Ireland for activity based holidays such as water sports walking, hiking, fishing and cycling.
Erris Beo – the organisation that promotes tourism in the barony of Erris – aims to tap into the booming adventure travel tourism sector – one of the fastest growing sectors of the Irish tourism market.
Indeed, Ireland is to host the Adventure Travel World Summit in Killarney in 2014, a high profile marketing opportunity for Ireland, attended by 700 tour operators, media, and tourism agents from all over the world.
The unspoiled region of North Mayo is fast becoming one of the most popular locations in Ireland for all those who love activity holidays such as water sports walking, hiking, fishing, and cycling.
At the heart of Erris is the friendly and pretty harbour town of Belmullet which is fast becoming the go-to place for discerning family holiday-makers looking for lots of activities in a relaxing and friendly atmosphere.
Love at first sight!
Representatives from Erris Beo attended the Adventure Tourism Forum in Co. Clare as part of their plans to showcase the many attractions Erris offers those who love the great outdoors.
The Clare event was attended by over 40 international adventure tour operators. After the forum, 17 of these people travelled to Erris, where they enjoyed some of the activities and events that we have on offer here.
Naturally, they fell in love with the place!
Along with Erris Beo, Fáilte Ireland had organised this familiarisation trip for these representatives, the purpose of which provides a ‘snapshot’ look at the region and gives them a genuine experience so that they can then recommend the place to their customers.
The group had a fantastic time experiencing all that the Barony has to offer, including a guided walk of Erris Head, a stroll around Belmullet town, and a trip on David Tyrell’s ‘Wavesweeper’.
Mr Tyrell said: “It was a great opportunity to show off our beautiful area, and I was delighted to host the boat trip. When we got back to the pier, the group were amazed that they were able to sample the lobster that they had just caught. It was a true adventure for them – they were blown away!”
The visit to Erris is also connected to the marketing of the Wild Atlantic Way, which is becoming operational next year – this provides a timely opportunity to promote it at the Adventure Travel World Summit.
The booming adventure travel sector provides plenty of opportunities and huge potential for tourism in the Barony of Erris. Hiking, cycling, water sports, and other activities are becoming increasingly popular with travellers and tourists, particularly Europeans.
Fáilte Ireland recently published its most comprehensive examination of the adventure tourism market, examining key activities and illustrating where the future potential lies in this fast-growing industry.
The research reveals many insights and interesting facts. For example, in terms of walking, Ireland offers the highest potential for both domestic and overseas markets, and in terms of cycling, there is great potential with the German market, due to the high proportion of Germans
who cycle abroad. Also, according to the study, the activity visitor tends to stay in Ireland for longer than the average tourist, and they tend to spend approximately 40% more too. Unsurprisingly, Mayo is one of the most popular counties for those wanting an active holiday.