The shift worldwide to mobile computing is also evident in the West of Ireland including County Mayo where tablet ownership has doubled in the last 6 months.
Connaught has a need to be constantly connected as digital device ownership continues to rise to enable round the clock online access, according to the latest eircom Household Sentiment Survey (eHSS).
With the increased usage of smartphone and tablet devices, Ireland is now equipped to log on at every opportunity
We are now a nation that has a desire to stay connected 24/7,with almost a million of us admitting to checking our emails first thing in the morning, while over a quarter of a million of us now check work emails on holidays. The need for Connaught to be constantly connected also extends to evenings and weekends, with over half of those surveyed revealing that they won’t and can’t switch off.
Irish households are a now a network of online users; there is an average of three devices that connect to the internet in every Connaught home.
In the last six months alone, tablet ownership has doubled. This year 6% of those surveyed in Connaught intend to buy a tablet meaning nearly 200,000 people will have access to a tablet by the end of the year. This has led to some interesting trends in usage. Since the last eHSS survey, smartphone ownership has also dramatically increased; from 36% to 45%. This equates to 265,000 smartphone users in Connaught.
With the increased usage of smartphone and tablet devices, the nation is now equipped to log on at every opportunity. This trend is leading to an increase in demand for online access on the go. Of those surveyed in Connaught, 85% use their smartphone sitting in their car and 47% on public transport. While at home, it’s not just the conventional spaces in the house, as 25% admit to using their smartphone in the bathroom, 79% in the bedroom and 24% while on the toilet.
There is less of a divide between our on line and off-line selves as social media usage is now part of everyday lives. 36% of Connaught respondents believe they are the same online and offline compared to 28% of respondents in the last report.
Social media fatigue is also on the rise with 28% of those surveyed across the nation claiming that they are getting tired of social media channels such as Facebook and Twitter.
» The survey was quantitative; harnessing a nationally and provincially representative sample of 1,000 adults aged 16+ via a face to face CAPI interviewing methodology. The sample was fully quota controlled in terms of; gender, age, socio-economic status – all within region. Fieldwork was conducted in February-March 2013.